REPORT ON TRANSITION PLACEMENT Essay Example | Topics and Well Written Essays - 1000 words

REPORT ON TRANSITION PLACEMENT - Essay Example According to Hicks (2008), obesity is a major factor in developing diabetes. The latest trend in technology--automobiles as substitute for walking; video games in lieu of tag and hide and seek, has led more and more people to drop simple physical activities for machines that decrease work effort. In a study conducted across Organization for Economic Co-operation and Development (OECD) nations, â€Å"...one in 2 adults is currently overweight and 1 in 6 is obese...† (Robb, 2010, n. pag.). Students working with specialist nursing specializing in diabetes will gain knowledge and understanding of the dynamics that surround the causes of diabetes. Knowledge on prevention of the said disease will help the student educate others in the aim of raising awareness and decreasing the incidence of the disease. Education and information dissemination will be the first step towards this goal; eventually leading towards lifestyle modification among the participants. Apart from education, the skills learned while working with the nurse specialist can be used in monitoring the blood glucose level, as well as drug therapy, of those diagnosed with the said disease. Blood sugar control and proper administration of drugs results in its desirable effects. These effects can range from symptom alleviation to prevention of complications such as heart disease and stroke, high blood pressure, blindness, kidney disease, nervous system disease, and amputation (ADA, 2011). In a study conducted by Edwall et al. (2008), constant follow-up by nurse specialist enabled the patient to foster understanding and acceptance of their disease; which demonstrated a desirable effect on the patients’ manner of coping with the struggles associated with the illness. The positive outcome was brought about by the following aspects: â€Å"being confirmed, being guided within the disease process, becoming confident and independent and being relieved† (Edwall et al., 2008, n. pag.). The patie nts gained a sense of power over the disease and this gave them satisfaction. Knowledge of special care regimen will lead to a more effective nursing care. Specialization in this field will allow the student nurse to address the patients’ concern regarding their illness. According to Heitkemper and Bond (2004), specialist nurses can provide support and guidance that can enhance patient care, refine nursing practice, and invigorate the healthcare delivery systems. Reference American Diabetes Association. (2011). Diabetes statistics. Retrieved from http://www.diabetes.org/diabetes-basics/diabetes-statistics/ Boyer, B., & Paharia, I. (Eds.). (2007). Comprehensive handbook of clinical health psychology. New Jersey: John Wiley & Sons. Edwall, L., Hellstrom, A., Ohrn, I., & Danielson, E. (2008). The lived experience of the diabetes nurse specialist regular check-ups, as narrated by patients with type 2 diabetes [Abstract]. Journal of Clinical Nursing, 17(6), 772-781. doi: 10.1111/j .1365-2702.2007.02015.x Heitkemper, M., & Bond, E. (2004). Clinical nurse specialist: State of profession and challenges ahead. Clinical Nurse Specialist: Journal for Advanced Nursing Practice, 18(3), 135-140. Retrieved from

Case study Example | Topics and Well Written Essays - 500 words - 3

Case Study Example Mike’s also has its own wash bays and vacuum islands where customers can wash and clean their cars themselves. Secondly, Mike’s has also created an inviting place. Each of its 19 locations is located in a more-than-an-acre property that is highly landscaped, has a well maintained lawn and with its own underground sprinkler system. The buildings look so clean that people sometimes think Mike’s is a restaurant. Third of all, when it comes to its people, Mike’s is extremely fussy on who it hires. For every 50 applicants, only one might qualify for a second interview. Mike’s ensure that it hires only those people who place the customer’s interest above everything else, those who will fit in well with Mike’s principles. Fourth, regarding selling the relationship, Mike’s always think about their customers, especially their repeat customers. In fact, they live and die on repeat business. They are committed to providing 100% satisfactio n to their customers. Fifth, in order to sell their relationship, Mike’s empower their employees to take ownership of their work. These employees are entrusted to create a happy experience for customers, enough to keep these customers to come back for more of Mike’s services, and to become advocates for Mike’s. Sixth, although Mike’s has its own rules, policies and procedures, it likes to keep things simple. In fact, during the trainings for its employees, Mike’s discusses with its employees the latter’s experiences in the outside world in terms of services they had received as employees and turns the discussion towards how the employees can do the same thing to Mike’s customers. Seventh, Mike’s encourages, and even promotes, (friendly) competition among its stores. Mike’s believes that such friendly competition sparks improvements not only in its stores but also in its employees as well. Mike’s conducts meetings with various

Irritable Bowel syndrome Essay Example | Topics and Well Written Essays - 2250 words

Irritable Bowel syndrome - Essay Example This essay discusses that many women with anemia experience cases of acute fatigue, especially caused by menstrual blood loss. Anemia is mainly caused by iron deficiency though Maria eats regular diet. Being overweight can also be a source of fatigue, and may cause sleep disorders. The remedy would be to lose weight, quit certain lifestyles like smoking, drinking, and sleeping with CPAP device that keeps the air passages open. Taking the right diet is another remedy to help level blood sugar in optimal ranges. The diet should include foods such as eggs, and taking snacks throughout the day. Anemia causes iron deficiency during menstrual blood loss in women, since more red blood cells are needed to carry enough oxygen to the tissues and organs. Hypothyroidism is a thyroid, which is a small gland in the lower neck that controls metabolism. One will feel sluggish and may add weight if the gland is under active, and the metabolism functions is too slow. This occurs when the speed of conv erting fuels into energy is too slow. Certain foods such as too much caffeine may add more fatigue in consumed in large quantities, even though it improves alertness and concentration if taken in moderate quantities. Chronic fatigue that lasts up to six months may present symptoms like multi joint pains, headache, and muscle pain, and can be defined as chronic fatigue syndrome. The diagnosis may need a lot of time in clearly identifying the problem if the symptom is really fatigue, and other causes of fatigue should be investigated. Cushing’s disease, other infections like malaria, HIV infection, and influenza are numerous sources of fatigue. Heart diseases such as congestive heart failure, coronary heart disease, chronic obstructive pulmonary disease, asthma, pneumonia, and arrhythmias are also associated with fatigue. Their existence also needs to be explored. History of drug abuse, alcohol abuse, grief, bereavement, and bulimia are psychiatric conditions that may present f atigue. Even the medication history should not be left behind when investigating the causes of fatigue. Especially anti depressants, sedatives, medication and strong drug withdrawal, steroids, and blood pressure medications. Associated symptoms include vomiting, nausea, diarrhea, blood in urine and stool, constipation, fever, muscle cramps and aches. Depression Depression can also be a cause of severe fatigue, as well as other physical symptoms. Other causes of depression should be examined such as headaches, loss of appetite, and other causes of emotional disorder. Depression is a very complex condition to diagnose since it is attributed to many causes. The factors that might increase depression are abuse, either physical, sexual, or emotional abuse that might make depression manifest itself in later stages of life. Certain medications are known to enhance depression, especially drugs for treating high blood pressure, beta blockers, and reserpine. Personal conflicts are a sure sour ce of depression, or disputes among family members. Grief or loss of a loved one, like Maria’s son was involved in an accident raises the level of sadness, thus increasing the levels of depression. Depression is also a hereditary

General Custer's Last Stand Research Paper Example | Topics and Well Written Essays - 1000 words

General Custer's Last Stand - Research Paper Example Those that were left would pass down the story of the battle from generation to generation, until it became a legendary part of history. The main controversies leading to the battle were a band of what was considered to be renegade Sioux Native Americans and the fact that the settlers were once again pressing in on the lands previously given to the Sioux. A treaty was signed in 1868 and the Great Sioux Reservation was created; it included the Black Hills, lands considered sacred to the tribe2. Custer himself, however, had led expeditions into the country in 1874 and discovered rich reins of gold, which, of course, were wanted by everyone other than the Sioux3. Complicating things were a band of Sioux that had never considered themselves reservation Native Americans, and lived freely on buffalo hunting grounds4. Led by Chief Sitting Bull, these Sioux were finally issued an ultimatum, which was to move to the reservation by January 31, 1876, or be considered hostile and have military action taken against them5. The stage was set for a spectacular finish, and the Native Americans would not go quietly. Accounts of Custer himself are conflicted. His own writings depict that he believed Native Americans were hostile, and that they would break any treaty made before the ink was dry from their marks6. However, there are other accounts that portray him as friendly towards the Native Americans, wishing nothing more than to be considered a frontiersman7. It cannot be denied that he had clashed with Native American tribes before, as he had achieved victory over Cheyenne tribe at the Battle of the Washita in 18688. He had also done battle with Sitting Bull, as well as Sioux Chief Crazy Horse in 1873, when guarding railroad workers’ surveying land for new tracks at the Yellowstone River9. Custer, Crazy Horse, and Sitting Bull would once

Irritable Bowel syndrome Essay Example | Topics and Well Written Essays - 2250 words

Irritable Bowel syndrome - Essay Example This essay discusses that many women with anemia experience cases of acute fatigue, especially caused by menstrual blood loss. Anemia is mainly caused by iron deficiency though Maria eats regular diet. Being overweight can also be a source of fatigue, and may cause sleep disorders. The remedy would be to lose weight, quit certain lifestyles like smoking, drinking, and sleeping with CPAP device that keeps the air passages open. Taking the right diet is another remedy to help level blood sugar in optimal ranges. The diet should include foods such as eggs, and taking snacks throughout the day. Anemia causes iron deficiency during menstrual blood loss in women, since more red blood cells are needed to carry enough oxygen to the tissues and organs. Hypothyroidism is a thyroid, which is a small gland in the lower neck that controls metabolism. One will feel sluggish and may add weight if the gland is under active, and the metabolism functions is too slow. This occurs when the speed of conv erting fuels into energy is too slow. Certain foods such as too much caffeine may add more fatigue in consumed in large quantities, even though it improves alertness and concentration if taken in moderate quantities. Chronic fatigue that lasts up to six months may present symptoms like multi joint pains, headache, and muscle pain, and can be defined as chronic fatigue syndrome. The diagnosis may need a lot of time in clearly identifying the problem if the symptom is really fatigue, and other causes of fatigue should be investigated. Cushing’s disease, other infections like malaria, HIV infection, and influenza are numerous sources of fatigue. Heart diseases such as congestive heart failure, coronary heart disease, chronic obstructive pulmonary disease, asthma, pneumonia, and arrhythmias are also associated with fatigue. Their existence also needs to be explored. History of drug abuse, alcohol abuse, grief, bereavement, and bulimia are psychiatric conditions that may present f atigue. Even the medication history should not be left behind when investigating the causes of fatigue. Especially anti depressants, sedatives, medication and strong drug withdrawal, steroids, and blood pressure medications. Associated symptoms include vomiting, nausea, diarrhea, blood in urine and stool, constipation, fever, muscle cramps and aches. Depression Depression can also be a cause of severe fatigue, as well as other physical symptoms. Other causes of depression should be examined such as headaches, loss of appetite, and other causes of emotional disorder. Depression is a very complex condition to diagnose since it is attributed to many causes. The factors that might increase depression are abuse, either physical, sexual, or emotional abuse that might make depression manifest itself in later stages of life. Certain medications are known to enhance depression, especially drugs for treating high blood pressure, beta blockers, and reserpine. Personal conflicts are a sure sour ce of depression, or disputes among family members. Grief or loss of a loved one, like Maria’s son was involved in an accident raises the level of sadness, thus increasing the levels of depression. Depression is also a hereditary

Understanding the Patient Intake Process Essay Example for Free

Understanding the Patient Intake Process Essay Medical Insurance describes the intake process using a decision tree model (pg. 79, Figure 3.1, Valerius, Bayes, Newby, Blochowiak, 2014). The tree leads administration personnel through a list of questions to determine if the patient is a new patient or an established patient. The first problem with this process is that some of the new patients are patients that have been seen at the practice. If an established patient has an appointment with a new specialist or sub-specialist that patient is registered as a new patient. The problem with this is describing these patients as new patients can lead to multiple patient records and lost data between physicians. If a patient for example, was seen in a large medical office that had several types of specialists and subspecialists creating a new patient chart for each visit to a new doctor or specialist would make it difficult to ensure that all files were updated. This would be particular important for a patient that was under more than one doctors care for more than one problem at a time. In cases where a patient had more than one problem, treatment for problem A could affect the treatment for problem B. It is important for doctors to know a patient’s complete history as well as current care when attempting to treat them. Using a master patient index is the first step to removing the need for duplicate records. In a master patient index a patient is registered the first time they are seen at a practice and given a constant and unique patient identification number. â€Å"Master Patient Index’s ensure that every patient is represented only once, and with constant demographic identification, within all systems of hospital data† (Master Patient Index, 2011). The master patient index as well as the medical records also needs a system to control the circulation of paper files or electronic database. A centralized medical records office would be the best way to control records (Green Bowie, 2011). The medical records office would control  the master patient index, which is never changed, so if a patient is absent from the practice for a number of years and returns their number could be found in the index. The centralized medical records office would also control the circulation of paper records. To release a record, the office would require a requisition for the record. Then records management would remove the record and replace it with an outcard and log the file back in when it was returned (Green Bowie, 2011). In an electronic database system, records management would control entering the demographic data and the administration data as well as scanning any paper records into the electronic records (Green Bowie, 2011). In a practice where patients might see different specialists or subspecialists there are two options for organizing the patient record. The POR system where each new problem would be entered using the SOAP method: subject (problem), objective (observations of condition and test results), assessment (providers evaluation), and plan (the treatment plan) (Green Bowie). The second option would be the SOR system where each source (provider, nurse, x-ray technician, lab technician, etc.), would group their entries together (Green Bowie). Considering Table 3.1in Medical Insurance the SOR system would probably be the best system for this organization. As this practice is used to organizing files specific to providers this system would be the most similar and thus the least confusing to change to. The SOR system would allow each specialist or subspecialist to easily identify ‘their’ section of the patient record as well as easily reference pertinent information. For instance, a new specialist needs to get lab work done to verify a chemical level before prescribing a particular medication. The specialist can easily access the lab technician’s results and see if the right test has been run recently. In a system where each new visit to a different specialist results in a new patient file, this information would be hard to cross reference. Maintaining patient records in a centralized location also allows for better control of medical files. When multiple copies of a patient file are in circulation it becomes increasingly difficult to control the circulation and  creates unnecessary possibilities for HIPPA violations. A Master Patient Index will also increase efficiency and patient care. According to Building a successful enterprise master patient index: a case study: â€Å"there are more overlap patient files than an organization usually perceives; an imprecise and incomplete base of demographic data will multiply the error rate for the enterprise† (Lenson, 1998). The master patient index ensures that patients are given a unique identification number only once, meaning there will never be multiple patient files for one patient. A centralized records management center ensures that there are not duplicate files due to decentralization. References Green, M. A. Bowie, M. J. (2011). Essentials of health information management: Principles and practices (2nd ed.). Clifton Park, NY: Delmar, Cengage Language Lenson, C. M. (1998, August). Building a successful enterprise master patient index: a case study. Topics in health information management, 19(I), 66-71. http://www.ncbi.nlm.nih.gov/pubmed/10181913 Master Patient Index. (2012). In Search Health IT. Retrieved from http://searchhealthit.techtarget.com/definition/master-patient-index-MPI Valerius, J., Bayes, N., Newby, C., Blochowiak, A. (2014). Medical insurance: An integrated claims process approach (6th ed.). Boston, MA: McGraw-Hill. Green, M. A. Bowie, M. J. (2011). Essentials of health information management: Principles and practices (2nd ed.). Clifton Park, NY: Delmar, Cengage Language

Media And Childhood Obesity

Media And Childhood Obesity Obesity is among one of the many global epidemics. Its impact affects all age groups. The attention of international and national foci has been sparked by the reported rising of prevalence of child and adolescent obesity for preventative and management action. (Bromfield, 2009). Childhood obesity is a major public health problem. A main contributing factor to childhood obesity has been identified as food advertising during childrens television programs (Udell Mehta, 2008). Media is present to inform the public and present them with arguments that support or oppose solutions to childhood obesity. Obesity affects approximately 20% of the youth in America and this number is always rising. The media can define public perceptions on issues by choosing what to present and how this information is presented. This technique is called framing and can define what problems are perceived to be important and what the causes and solutions might be. It is hypothesized that media has a negative infl uence on the obesity of children. Past research will further help investigate this problem. In an article by Harris, Bargh, and Brownell (2009), it is hypothesized that food advertising on television triggers children to automatically snack on whatever food is available. It is stated that advertisements for high calorie, low nutrient foods are common contributors to the obesity epidemic. Obesity is the fastest growing cause of disease and death in America. (Harris, Bargh, and Brownell). The trend is increasing among young people. Snacking at non-meal times occurred in 58% of food ads during childrens programming. Food advertising to children portrayed unhealthy eating behaviors with positive outcomes. An important source of priming influences is the media, including television programs and advertisements. Food and beverage advertisements convey extremely powerful food consumption cues, including images of attractive models eating, snacking at non-meal times and positive emotions linked to food consumption (Harris, Bargh, and Brownell). The messages presented in television f ood advertising have the potential to act as real world primes and lead to equivalent eating behaviors. The article predicted that food advertising that conveys snacking and fun will automatically prompt eating behavior among adults as well as children. Experiment 1 in this study proved that snacking while watching commercial TV with food advertisements for 30 min. per day would lead to a weight gain of almost 10 pounds per year. Childrens behavior was consistent with what they saw on television, thus an automatic connection between what they saw and how they reacted due to the effect of food advertisements. In Experiment 2, it was predicted that food advertising would also prime eating behavior among an adult sample, and whether effects of eating behavior are due to exposure to images. It was hypothesized that watching food advertising that promoted snacking, fun, and excitement will cause people to eat more of snack foods than advertising that has nutrition benefits. The experimen t supported the direct influence of the snack advertising on consumption. The experiments presented in this article were highly consistent with the hypothesis. Food advertising that promoted snacking, fun, happiness, and excitement contributed to increased food intake. A limitation found in this study is that real world exposure to food advertising occurs in many situations, and it is not definite that other situational factors could not have moderated the advertising effects (Harris, Bargh, and Brownell). Reactivity was minimized and external and internal validity were enhanced when the experimenters mocked TV-viewing conditions in a natural setting. Another limitation is that the specific advertising features that affected eating behaviors can not exactly be pinpointed. More research is needed to make certain that priming snacking versus nutrition benefits and not other features of the advertisements caused the effects on consumption behaviors (Harris, Bargh, and Brownell). In an article by Udell and Mehta (2008), it was hypothesized that the main causes of childhood obesity were advertisements of unhealthy foods, no physical activity, increased time in front of the television, and busy parents. Policy changes to food advertising, encouraging environments for physical activity, better environments for healthy eating and healthy eating strategies were presented as solutions (Udell Mehta). This study found one hundred and sixty-six newspaper articles published that reported on restricting television food advertising to children as a solution to childhood obesity. Young children were found to be vulnerable to manipulation of these food advertisements. This study suggested that children need to be protected from high exposure to advertisements by encouraging them to eat foods with high energy and low nutrients (Udell Mehta). The article found that childhood obesity was caused by advertising of junk foods and a lack of physical activity due to the amount o f television watched. The media often links unhealthy foods with something catchy. For example, McDonalds shows viewers that if a happy meal is purchased, the child will receive a toy. This gives a misperception to children that they will be rewarded when consuming unhealthy foods. Most of the food advertising for children was for high fat content low-nutrient foods, and this was giving children the wrong idea of what is healthy. A positive correlation was found between a childs weight and the amount of time children spent on focusing their attention on media. This study emphasized the role of the media in advertising to children as a factor in childhood obesity. The articles that were analyzed were from July 1st, 2002 to July 1st, 2005, which was a time period where obesity was becoming an outbreak. The articles were 150 words or less and the main themes throughout these articles were concerning restrictions on food advertising to reduce obesity among children. Most of the results were constant with the idea that there should be restrictions on advertising. However, many articles suggested that television advertising had no effect on children and that the inactive lifestyle of a child was the main reason for their weight. The findings of this article were limited because there were only 166 articles selected and there could have been more data to support the hypothesis. The time period was also a limitation in this study because it was only within a 3 year span of time. During those years, obesity had just come to the publics attention so little was known of the actual cause. A study by Bromfield (2009) summarizes the negative physical and nonphysical outcomes for obese children compared with their non-obese peers. Obesity has been identified as a major risk factor for the development of common chronic and disabling conditions. Obese children have an increased risk of psychosocial and mental problems that can continue into adulthood. (Bromfield) Low self-esteem was presented in this article as the most common consequence of obesity. Other studies linked obesity to disordered eating, unhealthy weight control behaviors, bulimia, body esteem, and distorted body image. Obesity can become a child protection concern. Over-feeding of children by adults can be observed as producing extensive harm. Studies found that obese children with low levels of self-esteem engaged more in high-risk behaviors like smoking or alcohol consumption. (Bromfield) Research suggested that children who were overweight would encounter bullying as a consequence of their weight. It was a lso said that levels of education seem to be inversely correlated with body weight. A study in China found lower IQ scores in cases where children were severely obese compared to average weight peers. A survey was conducted for overweight children who rated their school performance and educational future lower than their non-overweight peers. Obese children often blamed their weight as a reason for having few friends and being left out from social activities. Weight bias and stigma in this article refers to weight-related attitudes that are displayed as stereotypes, stigma, rejection, and prejudice towards children because they are overweight or fat. (Bromfield) Current detrimental beliefs in the Western World include fat, ugly, awkward, overeaters, lazy, stupid, and worthless. Treatment for childhood obesity has been considered, including diet changes, exercise, surgery, medication and psychotherapeutic interventions. Parental involvement has been believed to be a main factor for t he most effective intervention. Limitations in this study could be location, as US studies dominated the UK studies. Also, even though research has shown that obese and overweight children are the targets of stigma, more evidence would be needed to understand its nature and impact and how outside factors such as age, race, weight status, and disability act as mediators or moderators (Bromfield). Media influence on childhood obesity is talked about more in research led by Harris and Bargh (2009). Investigation shows that childrens food preferences are acquired through learning processes which have long-lasting effects on diet. It was hypothesized that a specific type of food gains higher taste rating if it was advertised rather than it not being advertised. It was also predicted that there is a correlation between the time spent watching television at a young age and an unhealthy diet later on in their life. This is partially due to television advertising of food products which may influence ones perceived taste of the unhealthy food. It is debated in this article who is to blame for the overweight children: the food industry or the parents. Research has shown the crucial role of parents in early learning of food preferences, as they start to develop early in children. Peers, social institutions, the media, and culture are all considered to play a role in the spread of food p references (Harris Bargh). Children learn about their social world openly through observation of the media. Children learn while watching television that foods filled with calories and are high in fat and sugar taste great and are rewarding to eat. Food products make up the most highly advertised category on television that children watch most, 98% of the foods consisting of low nutritional value. The average child watches 15 television food ads per day, promoting unhealthy food products and thus promoting that eating fatty foods is fun, happy, and cool. (Harris Bargh) Research also shows television viewing and unhealthy eating habits are linked. Effects of television food advertising include greater recollection, preferences and requests to parents for the advertised products. Planned solutions to protect children from the unhealthy influence of television and food advertising included public service media campaigns, parent-child communication, and reductions in exposure to unhea lthy messages on television (Harris Bargh). In this article, it was predicted that preceding television exposure would be related to greater perceived taste and enjoyment of unhealthy, highly advertised foods. Parental interventions were hypothesized to moderate the unhealthy influence of television exposure on diet, which depended on how parents conveyed the message to their children. To test these predictions researchers conducted a study on college students at a private university and a state college; 90 from the public university and 116 from the private university (a total of 206 students). These participants were asked to complete a 30-min online survey of childhood memories of their parents rules and television viewing. The results were constant with the predictions of the experimenter, as perceived taste was associated with consumption. Healthy food consumption was associated with higher taste ratings for healthy foods, and lower taste ratings for unhealthy foods. From the collected data, results indicate that as predicted, healthy food consumption was correlated with higher taste ratings for healthy foods and lower taste ratings for unhealthy foods (Harris Bargh). These findings supported the hypothesis that healthy and unhealthy diets are directly related to the perceived taste of healthy and unhealthy foods. The hypothesis that the relationship between early television viewing and unhealthy eating with children and adolescents continues into early childhood proved to be true with the results. Evidence consistently supports that children who watch more television simply like the taste of unhealthy foods more, especially those which have been highly advertised. Limitations of the data include the discrepancy of self reports. Participants could exhibit self-deception or biases which could lead to results that do not accurately represent participants actual behaviors and beliefs (Harris Bargh). A survey was conducted with college students, however a student population was examined that may not be truly representative of all young adults and college students. Results represent relationships between variables and cannot determine causation. In the final article, Moore and Rideout (2007) explain the importance of marketing communication tools and how it is being used by advertisers to target children. The article discussed how food marketing is impacting children and how it may be linked to obesity. It was explained that internet, specifically, is being used as a marketing communications tool to target children. The focus of this research was on the online marketing practices by advertisers and how their practices affect children. It was hypothesized that exposure to the media, especially online advertisements, influences dietary habits among children and alters their perception on foods (Moore Rideout). The study was conducted on major food advertisers by analyzing their Web sites from the summer to the fall of 2005 and 96 brands of food were used as candidates. There were three parts to the study: the features of the site, the specifics of the brand and how it was presented on the site, and games online. Results indic ated that 85% of the brands had content on their Web site that had content for children. It was estimated that there were around 49 million views by children aged 2-11 per year on Web sites. Of those sites viewed by children, an astounding 73% of them contained one food brand while 27% contained up to 41 brands. It was also observed that of the many food brands on the Web sites, most of them advertised unhealthy foods, like candy, salty snacks, and sugary drinks. The researchers established that the advertisements online influenced childrens perceptions on what to eat. Because children spend so much time online playing games or socializing, they are constantly being exposed to persuasive food advertisements and its leading to the assumption that children are becoming obese because of the lack of physical activities and that their perceptions of food were being altered. Given the right programming, television can be a prevailing tool of entertainment and education for children. Studies have been presented in this paper that television and media has very negative influences. Television is a destructive force through images and advertisements which can influence viewers to make poor food choices or to overeat. Excessive television watching can result in inactivity which leads to weight gain and poor levels of fitness. Children are especially targets of food advertisements and have been proven to be more vulnerable than adults to their influence. Results indicate that media indeed does play a crucial role in the prevalence of obesity among children. (Bargh Brownell, 2009; Bargh Harris, 2009; Moore Rideout, 2007; Udell Mehta, 2007). Evidence shows that advertisements have a strong impact on the way children distinguish what is healthy and what is unhealthy. Also assumed in the previous studies is that advertising companies are capable of persuading children very easily to consume their products and that the amount of advertising should be limited to solve the problem of obesity in America. These articles have provided significant insight on how media influences childrens eating habits. Obesity has become a rapid growing epidemic in this country and it is vital to understand the degree of the dangers of this disease. To further investigate the relationship between the influence of media and childhood obesity, it would be helpful to directly study childrens diets and the amount of time engaged in television and internet. The first step to solving this epidemic is by attacking the problem that has likely caused it-the media.