Coffee and Starbucks Corporation Essay

Acknowledgements original and foremost, we would like to express our gratitude to our faculty Ms. Nusrat Huq for her constant quantity support and motivation, and we would also like to convey her for assigning a topic to our assort that has been quite interesting to work with. We be immensely grateful to our friends and AIUB alumni who have been conformation enough to share their knowledge with us. oddment but not the least, our sincere gratitude goes to our respected families for their guidance and contribution in any aspects of our lives.EXECUTIVE SUMMARYAmong many other global coffee shops, Starbucks is the most popular. This expression discusses the companys internal and external environments, its corporate strategies, organization structures, how they can rectify their quality, and where there is agency for success.In 1971, three youngish entrepreneurs began the Starbucks Corporation in Seattle Washington. Their key end was to sell whole coffee beans. presently af ter, Starbucks began experiencing huge growth, col five stores all(a) of which had roasting facilities, sold coffee beans and room for local restaurants. In 1987, Howard Schultz bought Starbucks from its original owners for $4 million after expanding Starbucks by straight-from-the-shouldering three coffee disallow.These coffee bars were based on an idea that was in the first place proposed to the owner who recruited him into the smoke as motorcoach of retail and marketing. Overall, Schultz strategy for Starbucks was to grow slow. Starbucks went on to suffer financial losses and hit operating expenses rose as Starbucks move its slow expansion process. Despite the sign financial troubles, Starbucks went on to expand to 870 stores by 1996. Sales increased 84%, which brought the corporation out of debt. With the growing success, Starbucks planned to open 2000 stores by year 2000.